TC GROUP, the corporate parent of a collective of leading sound & audio technology brands, is using the National Association of Music Merchants show later this month as the stage to announce its unique relationship with the Music Industry Recording Arts program at St. Petersburg College.
The fast growing MIRA program was developed to offer an accredited Associate of Science degree in a well-integrated curriculum of audio sciences and business acumen. The successful program now has between 400 and 500 students per semester, and will be launching a four-year Bachelor of Science degree program in 2015.
The instructors of the MIRA program have already begun introducing TC Group’s proprietary and innovative products into multiple curriculums. As a powerful learning partner, TC Group products provide the program’s students with state-of-the-art products that offer them the opportunity to learn on the same equipment being used in the fields they will be moving into. In addition, the faculty and students of MIRA will be collaborating, in formal settings, to provide feedback on products, applications and performance. It’s an exciting two-way street relationship by which everyone benefits, especially the students who will be tomorrow’s professionals.
The NAMM show will be held Jan. 24 in Anaheim, Calif.
This mutually beneficial relationship between the college program and the group was summed up by Mark Matthews, Academic Department Chair of the MIRA program, and Marc Bertrand, CEO TC Group Americas.
“At MIRA, we approach learning about audio arts and the music industry in a hands-on way, and the TC Group is the ideal partner for how we go about that,” said Matthews. “One of the things that makes our partnership so exciting and it works so well, stems from the fact that individuals from the TC Group and MIRA come together as a result of us all being musicians and passionate ourselves about the entertainment industry. We share a vision of how to educate and guide students towards careers in the many segments of music and sound using the best products and technology available.”
Bertrand said, “Mark Matthews and his staff have pioneered a new and high profile educational Program that prepares students on how to enter into the industry’s workplace and how to sustain within the many segments throughout their careers. We are pleased that the TC Group and MIRA have moved rapidly to create such an innovative relationship. All of us from the TC Group are proud to be a part of helping the audio professionals of the future. Through MIRA, we get to interface with the next generations of professionals entering into our industry.”
The MIRA program educates students by developing “real world” skills that musicians need to thrive in a diverse and competitive music industry. The program offers a well-rounded, technology-based educational experience to student musicians, composers, producers, DJs, live-sound reinforcement enthusiasts and post-production technologists. The program emphasizes creative processes, technical training, business practices and entrepreneurial skills in a collaborative environment.
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